Almost once a week I get asked about what email marketing program or CRM (customer relationship management system) people should use. I wish I could definitively give an answer. The thing is it depends on the size of your business, the level of investment you can make and what you want the program to do.
What I can do though is to give you a list of some of the programs available so you can begin the process of choosing one.
In no particular order here are some of the most popular ones, I am sure there are more, and if you think another should be included on the list, please comment below.
In choosing which one to go with, my recommendation is that you take some time to record what you want to achieve with the program, both now and in the future.
Work out how much you can or can’t sacrifice. What are the deal breakers for you?
For me it is the ability to segregate my database into different lists and create follow up campaigns that I can set and forget. Open rates is another deal breaker for me (keep in mind what you measure you can manage) Still for you it may be something completely different.
So do your homework and remember… Google is your friend!