Marketing Mistake #11 | Not Calclulating the Lifetime Profit Value of Your Customer

There’s no question about it. Your existing customers are your most valuable assets. Since they’ve already purchased from you previously, and have experienced the benefits of your products and/or services (and presumably are pleased with those experiences), they are likely to purchase from you again, and if given the opportunity, are likely to refer you…

Marketing Mistake | #8 Failing to Use Testimonials

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilised. Testimonials are not limited to any one type of advertising or promotional media.  Television ads, radio announcements, newspaper layouts and infomercials all make use of testimonials in one form or another. Sometimes, celebrities are used…