Do you Speak “Sales”? You Won’t Want To After This…

LEARN TO SPEAK “WIIFM”. “What’s In It For Me?” This is the only question anyone who reads, sees or hears your business’ marketing material really has. Many businesses make the mistake of spending their marketing time and dollars on telling the market how great they are – without educating their audience about why that matters,…

Articles Strategy Summary

HOW TO WRITE ARTICLES THAT GET YOUR PHONE RINGING Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified…

Yellow Pages Strategy Summary | How to write a Yellow Pages Advertisement That Gets Your Phone Ringing Hot!

4 Important Factors to Consider 1. Everyone competes on an equal footing One of the benefits of Yellow Pages advertising is that it levels the playing field. in other words, multi-national companies are competing side-by-side with mum and pop businesses all with the same size ad. All on an equal footing! Anyone who buys the…