Marketing Pillars Strategy Summary

DISCOVER HOW MARKETING PILLARS WORK TO ENHANCE YOUR MARKETING RESPONSES. Marketing Pillars Explained. Marketing Pillars or the “Parthenon Strategy” is when you          undertake any marketing campaign that will experience a  synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail…

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Til You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy:…

Experience Guaranteed Sales Improvements with a Guarantee

Let’s face it – 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and…

Marketing Mistake | #8 Failing to Use Testimonials

Testimonials are one of the most powerful tools any business owner can use, but also one of the most under-utilised. Testimonials are not limited to any one type of advertising or promotional media.  Television ads, radio announcements, newspaper layouts and infomercials all make use of testimonials in one form or another. Sometimes, celebrities are used…

And the Oscar goes to Paolo

First and foremost, what a stunning dress designed by Paolo Sebastian, the young Australian Designer! But secondly, who would have seriously noticed it among the other hundreds of stunning dresses that are renowned to be on display during the festival that is the Oscars? Every Oscar season we watch dresses parade along the red carpet and on…