Do you Speak “Sales”? You Won’t Want To After This…

LEARN TO SPEAK “WIIFM”. “What’s In It For Me?” This is the only question anyone who reads, sees or hears your business’ marketing material really has. Many businesses make the mistake of spending their marketing time and dollars on telling the market how great they are – without educating their audience about why that matters,…

Rules for Developing a Guarantee

Minimise the conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. .That happens because potential customers feel you have something to hide. Here’s an example…

Experience Guaranteed Sales Improvements with a Guarantee

Let’s face it – 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and…