Articles Strategy Summary

HOW TO WRITE ARTICLES THAT GET YOUR PHONE RINGING Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified…

Customer Database Strategy Summary | Discover the Benefits of a Customer Database and How it Can Transform your Marketing Results

Benefits of a CRM System • Helps sales people manage sales opportunities and follow-up prospects; • Gives sales managers a complete view of the sales pipeline; • Automates sales forecasting; • Provides a complete picture of every customer, to relevant team members; • Run and track the results from various marketing campaigns; • Offer better…

Marketing Pillars Strategy Summary

DISCOVER HOW MARKETING PILLARS WORK TO ENHANCE YOUR MARKETING RESPONSES. Marketing Pillars Explained. Marketing Pillars or the “Parthenon Strategy” is when you          undertake any marketing campaign that will experience a  synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail…

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Til You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy:…

Rules for Developing a Guarantee

Minimise the conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. .That happens because potential customers feel you have something to hide. Here’s an example…

Experience Guaranteed Sales Improvements with a Guarantee

Let’s face it – 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and…