The seed that grew into Straight Talk was planted 30 years ago, when Geoff started his own accounting practice.
As the director of 2IC Management, one of Geoff’s big goals was to be a trusted advisor, and proactive, supportive member of each of his client’s teams – not just a number cruncher.
Geoff and his team worked hard to arm their clients with strategies to enhance their results, but were often disappointed to find that many brilliant ideas that were born in meetings – never made it off the drawing table.