Rules for Developing a Guarantee

Minimise the conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. .That happens because potential customers feel you have something to hide. Here’s an example…

Experience Guaranteed Sales Improvements with a Guarantee

Let’s face it – 8 out of 10 potential customers who visit any business are skeptical to some degree of another. Some of those people are quite open to you but have a slight nagging doubt. They wonder whether your product or service will live up to their expectations. Others are pure, dyed-in-the-wool cynics and…

Marketing Mistake #16 | Using Catchy Tunes, Jingles, Slogans And Mottoes Instead Of Solid Reasons To Buy

You’ve heard them. They’re everywhere on the radio and television. In fact, you probably catch yourself singing or humming at least a couple of different jungles or tunes throughout the course of your day. Or, you may find yourself quoting some catchy slogan or motto you’ve heard or read. The question you may ask is,…