Marketing Pillars Strategy Summary

DISCOVER HOW MARKETING PILLARS WORK TO ENHANCE YOUR MARKETING RESPONSES. Marketing Pillars Explained. Marketing Pillars or the “Parthenon Strategy” is when you          undertake any marketing campaign that will experience a  synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail…

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Til You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy:…