Do you Speak “Sales”? You Won’t Want To After This…

LEARN TO SPEAK “WIIFM”. “What’s In It For Me?” This is the only question anyone who reads, sees or hears your business’ marketing material really has. Many businesses make the mistake of spending their marketing time and dollars on telling the market how great they are – without educating their audience about why that matters,…

Articles Strategy Summary

HOW TO WRITE ARTICLES THAT GET YOUR PHONE RINGING Articles, whether they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective marketing tools for any business. They are great for boosting your credibility by pitching you as an expert on a certain topic. They can also be powerful for attracting well-qualified…

Customer Database Strategy Summary | Discover the Benefits of a Customer Database and How it Can Transform your Marketing Results

Benefits of a CRM System • Helps sales people manage sales opportunities and follow-up prospects; • Gives sales managers a complete view of the sales pipeline; • Automates sales forecasting; • Provides a complete picture of every customer, to relevant team members; • Run and track the results from various marketing campaigns; • Offer better…

Marketing Pillars Strategy Summary

DISCOVER HOW MARKETING PILLARS WORK TO ENHANCE YOUR MARKETING RESPONSES. Marketing Pillars Explained. Marketing Pillars or the “Parthenon Strategy” is when you          undertake any marketing campaign that will experience a  synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail…

7 Different Types of Guarantees to Increase Your Sales

1. “Replace it or Redo it Til You’re Happy” Guarantee Professional service firms often use this form of guarantee. It’s much better than NOT having a guarantee at all and can certainly set a business services firm apart from its competitors. Here’s an example of the wording of a guarantee for a business planning consultancy:…

Rules for Developing a Guarantee

Minimise the conditions The harder you make it for people to claim on the guarantee, the weaker your guarantee is and the fewer sales you’ll generate. Really weak guarantees are a waste of effort and they can actually detrimentally impact sales. .That happens because potential customers feel you have something to hide. Here’s an example…