Customer Complaints are an opportunity. Mistakes happen. It’s a fact of life. Customer Complaints will come – what’s critical is how you handle them. When you mention the words “customer complaints” many people cringe because it’s something that they hate dealing with. Actually, by employing the right approach, it can be a very exciting and…
Increase asset value of your business so when selling you get the best possible price. It is only right that you will want to be rewarded. You have put blood, sweat and tears into building this baby, along with the experience of countless sleepless nights. The thing is though, the market, your potential purchaser… Does…
Almost once a week I get asked about what Relationship Management tools, email marketing program or other project management software that people should use. I wish I could definitively give an answer. The thing is it depends on the size of your business, the level of investment you can make and what you want the…
Forget Sales Spiels – Learn to speak ‘WIFFM’ The biggest mistake I see Sales persons doing is talking about them and the features of the product. For sales success learn to speak the language of “WIFFM” What is in it for me”“ What’s In It For Me?” This is the only question anyone who…
Writing content that sells is an essential tool for any business owner to develop. Read on to discover the 5 mistakes content writers make and how you can create content that gets your phone ringing and results in sales. Articles; weather they appear in magazines, newspapers, content websites, blogs or e-newsletters can be very effective…
Sales objections coming in many different forms. The two most common stated sales objections are ‘The price is to high” and “I’ll think it over” Here we look at some language and ways to overcome these sales objections. 1. Price is too high People rarely object to price because of price alone. Instead, what…
Benefits of a CRM System • Helps sales people manage sales opportunities and follow-up prospects; • Gives sales managers a complete view of the sales pipeline; • Automates sales forecasting; • Provides a complete picture of every customer, to relevant team members; • Run and track the results from various marketing campaigns; • Offer better…
A call to action tells people how and why they should purchase. When you make it easy and provide a powerful call to action in your marketing pieces and give people a variety of ways to respond you will experience an increase in sales. Here’s 3 Tips you will want to consider when creating a…
DISCOVER HOW MARKETING PILLARS WORK TO ENHANCE YOUR MARKETING RESPONSES. Marketing Pillars Explained. Marketing Pillars or the “Parthenon Strategy” is when you undertake any marketing campaign that will experience a synergistic effect by promoting it via a variety of media. So, if you’re promoting a seminar in the newspaper and you also utilise direct mail…
5 Invoice Strategies to Reduce Debtors The term ‘Invoice’ refers to a document issued by your business to a customer. In the minds of many business owners an invoice is a request for payment. What is seldom considered however, are the most effective ways of using an invoice to do so. 1. Remove the option…